Ice Axe Brewing Co. embodies the energy and intensity of ice climbing through bold colors and gritty imagery. The product is made for the adventurous hard-worker looking to kick back after a long day.
Deliverables
Brand Identity · Packaging Design
Concept
Inspired by the physicality and intensity of ice climbing, the identity uses rugged typography, high-contrast color, and gritty imagery to give the brewery a visual presence that feels as bold as the sport itself.
The identity was designed to work beyond the can, carrying its typography, color, and visual language into digital applications while maintaining consistency with the physical packaging.
