The Pantanal

A collection of branding materials designed to drive tourism to the Pantanal—a wetlands region spanning 70,000 miles throughout Brazil, Bolivia, and Paraguay.

Deliverables

Identity Design, Packaging Design, Messaging + Hierarchy, Retail Readiness

Scope

Brand identity and full packaging system redesign — evolving from a basic label on a clear bag to a retail-ready brand presence.

Goal

Look established on shelf, stand out in a crowded set, and clearly communicate product differentiation.

Audience

Retail buyers and shoppers who need to immediately understand why this brand matters.

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